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What is a Opt-In Mailing List?
A mailing list is simply a list of addresses, specifically, e-mail addresses because we are talking about the Internet. An opt-in mailing list is a list to which subscribers can choose to be included or excluded at will. The purpose of this is so that the information your subscribers receive is genuinely targeted, not unsolicited. Should they choose they no longer wish to receive your newsletter they can unsubscribe at any time.

Why do I need a Mailing List?
Targeted e-mail is a proven and effective means of communication with your audience and should be differentiated from íspamí e-mail of which we all get far too much. Targeted e-mail can engage and entertain as well as inform. For example, a keen gardener would typically want to receive e-mails from a company making and selling high-quality garden tools and accessories. Allowing them to unsubscribe easily at any time gives them the choice whether to continue to receive such mailings.

What is ListFlare?
ListFlare is a software application for Softflare hosting customers, installed either on its own or as part of your website* which allows your users to subscribe/unsubscribe, allows you to administer your mailing list(s), and compose and send e-mails to the subscribers in your list(s) - all from the comfort of a web browser. Because it is browser-based, you can manage and send out your marketing or information e-mails from any Internet-connected computer in the world!

How much is ListFlare?
A standalone installation of ListFlare is just £150 (+vat). With ListFlare Plus, for an additional £65/month (+vat) we will manage your mailings for you* which includes the creation of colourful HTML e-mail, viewable by you in advance of sending the mailing, and a report telling you how many people each mailing was sent out to.

* terms and conditions apply
** ListFlare requires a Softflare hosting account

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